A
"cookie" is a bit of information
that a Web site sends to your Web browser that helps the site
remember information about you and your preferences.
"Session"
cookies are temporary bits of information that are
used to improve navigation, block visitors from providing information
where inappropriate (the site "remembers" previous
entries of age or country of origin that were outside the specified
parameters and blocks subsequent changes), and collect aggregate
statistical information on the site. They are erased once you
exit your Web browser or otherwise turn off your computer.
"Persistent"
cookies are more permanent bits of information that are
placed on the hard drive of your computer and stay there unless
you delete the cookie. Persistent cookies store information on
your computer for a number of purposes, such as retrieving certain
information you have previously provided (such as passwords),
helping to determine what areas of the Web site visitors find
most valuable, and customizing the Web site based on your preferences
on an ongoing basis. Persistent cookies placed by this site on
your computer may hold personally identifiable information, but
only if you have registered or have otherwise consented to the
retention of personally identifiable information you have provided
at the site. Otherwise, our site's server only knows that an unidentified
visitor with your cookie has returned to the site.
You can set
your browser to accept all cookies, to reject all cookies, or
to notify you whenever a cookie is offered so that you can decide
each time whether to accept it. To learn more about cookies and
how to specify your preferences, please search for "cookie"
in the "Help" portion of your browser.
A site may
use Internet Protocol (IP) addresses. An IP address
is a number assigned to your computer by your Internet service
provider so you can access the Internet and is generally considered
to be non-personally identifiable information, because in most
cases an IP address is dynamic (changing each time you connect
to the Internet), rather than static (unique to a particular user's
computer). The IP address can be used to diagnose problems with
a server, report aggregate information, determine the fastest
route for your computer to use in connecting to a site, and administer
and improve the site.
"Internet
tags" (also known as single-pixel GIFs, clear GIFs,
invisible GIFs, and 1-by-1 GIFs) are smaller than cookies and
tell the Web site server information such as the IP address and
browser type related to the visitor's computer. Tags may be placed
both on online advertisements that bring people to the site and
on different pages of the site. Such tags indicate how many times
a page is opened and which information is consulted.
"Navigational
data" (log files, server logs, and clickstream data)
are used for system management, to improve the content of the
site, market research purposes, and to communicate information
to visitors.